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Citizen of the world, native of Venezuela, Spanish soul and Galician to the core. This is how Patricia sees herself, who has kept the best of every part of the world. Funny, cheerful, committed, dreamy, observant and loyal. Her perseverance is the main hallmark of this innate fighter rich in creativity.
She began her business journeys at the age of 11 by creating her own home made fashion accessories company. Her first $1,500 profit and first steps in marketing and sales. She continued her training in Caracas at the Metropolitan University where she simultaneously studied Business Administration and Financial Engineering. Thus begins her journeys in the design of products derived from the financial sector, where her creative personality was unleashed. But her thirst for knowledge in the world of the company takes her to Barcelona to perform a Full time MBA at ESADE. There she falls in love with the sector of strategic consulting, where she touches various sectors such as Great Consumption, Banking, Health, National Security, Telephony, Natural Gas, Frozen Masses among others, where she sharpens her analytical capacity to identify key variables of each sector, latent needs and study the markets in depth and the opening of them. This is how she continues in her commercial and marketing development by opening the Middle East market for ESADE for the MBA Full Tima, In company programs and Executive Education programs, as Associate Director of Admission and Carreers. There she specializes in the relationship with large companies, opening new markets, creating new products and attracting leads, generating great results and profits to the company in positioning in the global market.
Subsequently, she began her journey as an entrepreneur of companies of a technological nature in the sector of children leisure and toy rental. Being a pioneer in the innovation of new concepts in the Spanish market and a reference in the children's sector. She decides to advance the creation of companies and expands a Spanish jewelry brand in Catalonia, taking charge of the implementation, expansión and stabilization of the brand. In parallel she decides to professionalize one of her great hobbies which is gastronomy. And so, accompanied by two incredible partners, she starts in the hospitality sector creating a gourmet reference burger joint for the Veggie market in Barcelona.
Finally, she decides to follow another of her great passions which is the personal relationships and development of people, combining it with her innate quality in marketing and sales. This is how she joins Atesora Group to take charge of the expansion and development of the business in Catalonia, starting a journey that she considers exciting and full of emotions.
And here you have her, friend of her friends and insatiable worker, she has been proposed that Atesora Group be the reference brand in Catalonia, as it is in the rest of Spain.